Media Skills Training Workshop
Description
Jolaine Collins tailors her media skills training workshops to suit her clients, whether they’re seasoned spokespersons or first-time presenters. Spokespersons learn how to tailor their messages and delivery to influence more favorable media coverage. They apply these skills during mock interviews that are videotaped and critiqued.
Workshop Components
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a discussion on how the media operate and what they need from a spokesperson
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a determination of key messages that concisely position the client’s services and/or products in easy-to-understand language
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guidelines on constructing answers to difficult questions
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application of techniques for communicating key messages
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discussion and application, as appropriate, of crisis communication techniques and guidelines for serving as a spokesperson during a crisis
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one-on-one mock interviews which will encourage clients to “think on their feet” and use visual aids during print and broadcast interviews
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mock interviews can include: print interview conducted by telephone or at a desk, stand-up broadcast interview, in-studio broadcast interview
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discussions on correcting mistakes, going off the record and projecting a positive visual image
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personalized feedback on videotaped interviews
Take-Aways
Clients are provided with written materials on training techniques and interview guidelines, as well as a summary of key messages and their interview tape.
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